A master's thesis at the University of Basra discussing the formal connotations of environmental elements in a brand
A master's thesis at the College of Fine Arts at the University of Basra discussed the formal connotations of environmental elements in the branding of Arab institutions.
The message presented by researcher Hashim Zaki Muhammad Ali included the topic of the importance
of environmental symbols and shapes in providing the field of art with vocabulary that would enhance their function in embodying the artistic work, starting from the first practices of man, as he relied on symbolic vocabulary and simple signs.
The thesis aims to study the implications of environmental elements and the mechanisms of their structural structure in designing the corporate brand.
The thesis concluded that contemporary technology has brought about a major change in the field of design. Through specialized programs in the field of brand design, it has made it easier for the artist and designer to complete the work more quickly and with greater accuracy.
Department of Media and Government Communication
